So a friend of mine asked me to do some research and compile a list of bloggers. Mind you these are some pretty amazing bloggers with great followers. They are leaders in the field of blogging so I expected that I would be looking at some pretty tech savvy folks.
BUT I found a problem – many of them have not taken advantage of the various visibility features that are available in all social media tools. You might think, well, this only applies to bloggers. Not true, I have seen the same things with professionals in all fields. Like it or not, we are now a digital society and it is always good to take charge of your own personal, professional or company brand on the internet.
Here is a list of 10 ways to improve your digital visibility.
- You need a LinkedIn profile no matter what your field
- Upload a picture of yourself, your logo or some sort of avatar rather than accepting the default supplied by the social media site
- Customize your public URL. Do not accept the default or your URL will have a random combination of numbers and letters
- If you are a personality, have a business, a blog, etc., you need a Facebook page
- Open up your LinkedIn, Facebook, Twitter, Google profile so that people can see the great things you have done
- But if you don’t want the world to know your phone number, address, etc., don’t put it on your profile
- Make it easy for someone to research you. Each account needs to have links to all of your other profiles/pages/blogs/etc.
- Be aware of how much time it takes to load your page. If too long, the search engines may not like your site/blog/profile
- Tell a compelling story. Be creative with the summary on your profiles and make them something that would encourage people to want to find out more about you.
- Monitor your visibility/ranking. Companies are looking at them so right or wrong, you need to be aware of how they are rating you.
Here is my call to action; take a serious critical look at all of your profiles on the internet and make them work for you rather than making others work to find you. If you need help, just reach out to us and we can help you become a superstar digitally.
First Published August 1, 2011